Mira AI was a big-data play for the beauty industry. We used computer vision and NLP to understand products, ingredients, and shoppers at scale — then leaned on personalization to help each shopper find the products best suited to them.
The core bet: beauty is overwhelmingly personal, and the right match depends on skin, features, preferences, and intent. By embedding faces, parsing reviews and ingredient lists, and modeling individual taste, Mira turned a noisy catalog into relevant, personalized guidance.
Mira was backed by Unilever Ventures and ultimately acquired by Femtec Health for $28M.
Press
BeautyMatter — Unilever Ventures backs the beauty search engine Mira.
BeautyMatter — Femtec Health acquires Mira Beauty for $28 million.
Writing
Computer vision for more relevant, personalized shopping.
Personalizing the shopping journey across every touchpoint.
Demos
The first augmented-reality demo — real-time analysis and product matching.
Personalized product discovery in action.
More of the Mira experience.
The final pitch for Mira Beauty.
Jay Hack, Founder